Press Release

189677_10150094693117541_769703_nPRESS RELEASE


“When your dreams come true, it’s time to realize the dreams of others”

February 16, 2017 Geneva, Switzerland

US native and Geneva resident, Neima Sitawi had always dreamed of becoming a fashion designer. Inspired by her supportive parents, she dedicated herself to learning all there is to know about the world of art and the impact it makes on our world culture.  In fact,  her quest for cultural and creative development led her to spend the past decade studying, working and living abroad, on three continents in just ten years.

After studying political science at the University of Cincinnati she went off to Luxembourg to obtain a MBA in strategic marketing. After many years working for multi-national corporations however, Neima decided to realize her ultimate dream.  In 2010 she returned to her true passion for art and design, launching her own fashion label in Bologna, Italy by her namesake, NEIMASITAWI.

Recently, as a result of the current turbulence in global affairs and the growing uncertainty in the world, Neima was driven to help bring the dreams of others to fruition. With that in mind, she launched The NEIMASITAWI Refugee Atelier Project.  This project is an initiative out of her current home town of Geneva, Switzerland, aimed at supporting refugee women to develop business, technical and language skills as they settle into their new lives.  The “Atelier” will provide displaced women a safe, resource and training centre as well as a pathway to self sustainability.  Whether it be opening their own business or finding fulfilling labor in the sartorial trades, she hopes to arm talented women with the confidence and contemporary skills to make a living.

In order to raise money for the initial stages of the project, NEIMASITAWI has teamed up with American artist and owner of Mia Luna Designs, Maria Moscato to create the “Believe in Love” t-shirt.  Proceeds from the sales of this t-shirt will be used to fuel a charity fashion show and auction in Geneva to raise money for a the official refugee atelier.

For more information or to get involved, please visit us HERETo support this project, please buy a “Believe in Love” t-shirt the the WEB SHOPFor more information, please follow BELIEVE IN LOVE or NEIMASITAWI

NEIMASITAWI is a luxury ladies apparel brand out of Bologna, Italy with designs exclusively created by American-born fashion designer, Neima Sitawi. Each piece is sewn in Italy under strict supervision with fabrics that are sourced from European companies that create their materials in their home countries.

Maria Moscato, Public Relations NEIMASITAWI Luxury

Avenue de Saint Paul 7  1223 Geneva, Switzerland  +1 312 459 1668

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